Did you know that using hashtags on Instagram will help you reach a wider audience of travel enthusiasts and help get your Airbnb holiday home in front of fresh eyes? 👀
Here are 5 types of hashtags you should include in your caption:
1. General Travel Hashtags: Reach a wider audience of travel enthusiasts who are searching for holiday inspiration. E.g. #wanderlusters #travelinspired
2. Location-Specific Hashtags: Target travellers looking for accommodation in your area. By using hashtags specific to your holiday home's location, you'll connect with guests actively seeking a getaway in your area. E.g. #beachgetaway #cityescape #cornwallcoast #stives
3. Holiday Home-related Hashtags: Showcase your unique offering as a holiday rental. Stand out from the crowd with hashtags like #holidayhome #holidaycottage #beachholiday #dogfriendlyholidays #cabininthewoods capturing the attention of guests who prefer the comforts of a holiday home.
4. Amenities and Features Hashtags: Highlight the special experiences your holiday home offers. Whether it's breathtaking #mountainviews or #poollife #hottubs #outdoorkitchen these hashtags attract guests seeking specific features, setting your property apart.
5. Travel and Lifestyle Hashtags: Tap into a broader audience interested in travel and lifestyle content. Engage with travel enthusiasts, influencers and potential guests by using popular hashtags that align with their interests. E.g. #travelcouples #familytravels
Don't miss out on the power of hashtags!
Use this strategic mix to expand your reach, attract the right guests, and make your holiday home stand out.
A word of caution though, try not to use hashtags with over a million posts as it's very easy for your post to get lost in a sea of other posts. Equally, if a hashtag only has two or three hundred posts, then it's likely that no one is searching for it on the Instagram Explore page. Aim for somewhere between 10K-400K.
Happy hashtagging...
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