In today's competitive holiday rental market, it’s not enough to just list your property on sites like Airbnb or Booking.com. To attract more guests and increase bookings, you need to actively promote your holiday home across multiple channels, including Instagram.
Social media is a powerful tool for holiday homeowners to showcase their property, build brand recognition and fill their bookings calendar.
Here are five proven strategies to make your holiday home stand out on Instagram and drive more enquiries and bookings.
1. Stunning Photography: Capture Attention with High-Quality Images and Video
When people scroll through Instagram, their first impression of your holiday rental is visual. That's why using high-quality images and videos is crucial. Your photos should highlight your property’s most desirable features - whether it’s a cosy living space, breathtaking views or unique interior details. Invest time in staging each room, ensuring the space looks welcoming, uncluttered and well-lit. A professional photographer can make a world of difference, but if you're shooting on your own, focus on natural lighting and clean compositions.
Tip: Feature those picture-perfect moments, such as a cosy evening by the fire, a beautiful sunset from the balcony, or a freshly made bed with crisp linens.
2. Engaging Instagram Stories: Build a Personal Connection
Instagram Stories are a great way to build a deeper connection with your potential guests. Use Stories to give your followers a behind-the-scenes look at your holiday home, showcasing guest experiences, local attractions, or seasonal decor updates. Stories are an authentic way to engage your audience and give them a taste of what staying at your property is like.
Ideas for Stories:
Show a local market, rainy day activity or favourite cafe nearby.
Give a virtual tour of your home at different times of day.
Share guest reviews to highlight their experiences.
3. Highlight Unique Amenities: Showcase What Sets You Apart
Do you offer features that make your property stand out from the rest? Whether it's a hot tub, a fire pit or quirky decor, flaunt it! People love booking places that offer unique or luxurious experiences, so make sure your Instagram content puts these amenities front and centre. These special features can be the deciding factor for a guest choosing your property over another.
Examples:
Post a video of a bubbling hot tub with views of the countryside.
Show off a beautiful outdoor seating area or cosy fireplace.
4. Create a Consistent Aesthetic: Make Your Feed Visually Appealing
Your Instagram feed should reflect a cohesive and consistent aesthetic that aligns with your property’s branding. This doesn’t mean every post has to look the same, but using similar filters, colours and tones throughout your feed helps create a polished, professional look. Consistency also makes your profile more recognisable to your audience, which is crucial in building your brand.
Tip: Choose a colour palette that reflects the vibe of your holiday home - whether it’s rustic and cosy or modern and sleek - and stick to it.
5. Use Relevant Hashtags: Expand Your Reach
Hashtags are an essential tool for increasing the visibility of your posts. By using the right hashtags, you can reach a broader audience who are actively looking for properties like yours. Mix popular hashtags like #HolidayGoals or #AirbnbExperience with location-specific or niche hashtags related to your property’s unique features.
Hashtag Examples:
Why You Should Invest in Instagram Marketing for Your Holiday Home
For many holiday homeowners or Airbnb hosts, unless your holiday home is based in a snowy location, autumn and winter can be quieter seasons for bookings. By consistently posting engaging content on Instagram during these periods, you can capture attention and keep your booking calendar filled, even in the off-season.
A strong social media presence will not only increase your visibility but also build trust and engagement with potential future guests, leading to more bookings year-round.
Need help optimising your Instagram?
If you are looking for personalised advice or a full Instagram strategy for your holiday home, get in touch! I specialise in helping holiday homeowners and Airbnb hosts boost their social media presence and drive bookings.
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